As SAP accelerates its push toward an AI-native, cloud-first future, businesses are faced with a critical decision: how best to transition to SAP S/4HANA. To streamline this journey, SAP offers two primary bundles: RISE with SAP and GROW with SAP.
While both offerings are built on the foundation of SAP S/4HANA Cloud and provide access to the SAP Business Technology Platform (BTP), they are designed for entirely different types of customers, deployment models, and business needs. Understanding the distinction is essential to avoiding costly missteps and ensuring a successful digital transformation in 2026.
Launched in 2021, RISE with SAP is a comprehensive "Business Transformation as a Service" package. It is primarily built around the SAP S/4HANA Cloud, Private Edition.
RISE is designed for SAP's existing installed base—typically mid-to-large enterprises that currently run SAP ECC or older ERP systems. These organizations often have highly complex, customized business processes that cannot be easily forced into a rigid, standardized cloud model.
Introduced in 2023, GROW with SAP is targeted at a completely different audience: small and medium-sized enterprises (SMEs), or net-new customers (Greenfield) who have never used an SAP ERP before.
GROW is built exclusively around the SAP S/4HANA Cloud, Public Edition. It is a true Software-as-a-Service (SaaS) model, designed for speed, simplicity, and standardization.
To help clarify the decision-making process, here is a comparison of the two offerings:
The choice between RISE and GROW ultimately comes down to your organization's size, complexity, and current IT landscape.
You should choose RISE with SAP if:
You should choose GROW with SAP if:
In 2026, both RISE and GROW are evolving beyond simple cloud hosting to become platforms for AI-driven innovation. SAP is embedding generative AI (Joule) and advanced analytics deeply into both editions. However, the path to leveraging these technologies differs. GROW users will receive AI updates automatically as part of the public cloud release cycle, while RISE users will need to strategically manage their private cloud upgrades to adopt new "AI-native" capabilities.
Ultimately, whether you RISE or GROW, the destination is the same: a modern, agile, and intelligent enterprise ready for the future.
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