Jira Product Discovery

Jira Product Discovery is Atlassian’s product management tool, designed to help teams capture, prioritize, and refine product ideas in a structured way. It provides:

• A dedicated space for product ideas: Track ideas, user feedback, and insights in one place.
• Customizable prioritization frameworks: Score and rank ideas based on business impact, customer needs, or strategic goals.
• Collaboration across teams: Bring stakeholders, developers, and customers together in a shared product roadmap.

Jira Product Discovery helps teams make informed product decisions by centralizing ideas, feedback, and strategy.

While both tools support product teams, they serve different purposes:

• Jira Product Discovery: Focuses on capturing and prioritizing product ideas before they become projects.
• Jira Plans (Advanced Roadmaps): Helps teams plan, track, and visualize work across multiple projects once an idea moves into development.

Jira Product Discovery is used early in the product lifecycle to assess ideas, while Jira Plans is for execution and tracking in later stages.

In Jira Product Discovery, ideas are a specific type of issue, similar to epics and tasks in Jira Software.

• Ideas can take many forms: They can be problems, opportunities, feature requests, or potential solutions.
• They capture diverse inputs: Ideas consolidate suggestions from across the business, customer feedback, and internal research.
• They go through structured evaluation: Prioritization frameworks help assess value, feasibility, and alignment with company goals.
• They connect directly to development: Once validated, ideas can be turned into Jira Software issues for execution.

This structured approach ensures only the most impactful ideas move forward and align with business priorities.

Jira Product Discovery is designed for flexibility and collaboration. Here’s how teams typically use it:

1. Capture ideas: Add ideas manually, import them from other sources, or connect them to customer feedback.
2. Organize and categorize: Use custom fields, tags, and views to structure ideas.
3. Prioritize with scoring frameworks: Define metrics such as customer impact, effort, and business value.
4. Create roadmaps and share insights: Visualize the most promising ideas and align teams around them.
5. Send ideas to development: Once validated, convert ideas into Jira Software issues for execution.

Jira Product Discovery helps teams move from scattered ideas to actionable product roadmaps.

Jira Product Discovery is part of Jira Cloud and can be accessed by:

• Navigating to Atlassian Cloud: If your organization has enabled it, it appears as an option in the Jira product menu.
• Signing up for Jira Product Discovery: Available as a standalone product in Atlassian’s cloud offering.
• Inviting team members: Admins can grant access to product managers, designers, and stakeholders.

Since it is a cloud-only solution, it’s not available for self-hosted (Data Center or Server) versions.

Jira Product Discovery is used by product teams, business strategists, and innovation leaders to:

• Collect, manage, and refine product ideas from internal teams and customer feedback.
• Prioritize product initiatives based on real data, business impact, and strategic fit.
• Align teams and stakeholders with clear product roadmaps and transparent decision-making.

It bridges the gap between ideation and execution, ensuring that development teams build what matters most.